Photography Behind The Scenes Videos.
Everyone seems to enjoy them at least Photographers do anyway, in this article I will share with you why I think they are a good idea for your business and I will also share with you some secrets from my own behind the scenes videos as well as some images from the shoot.
There are a number of reasons why I think Photography behind the scenes videos are a good idea.
Reason number one is personal branding, it is a great way to give your personal brand a higher perceived value than your competitors who are not taking advantage of the video platform.
Reason number two is traffic, YouTube is the second largest search engine and it is another way for you to attract traffic to your personal brand. Also having a video on your website may increase the amount of time visitors spend on your website which also has a small part to play in Google’s overall SEO algorithm.
Reason number 3 is that video gives you another modality to connect with your potential customers and clients than what a still images does. People almost expect a video element these days and it also allows you to edit the best 3 minutes of a shoot which leaves your clients with a positive memory from the photo shoot that they can share with friends and family.
The video below is an example of just one style of a Photography behind the scenes video which is just basically some BTS footage put to music.
The type of behind the scenes video you decide on depends a lot on the end usage of the video footage. If it is a tutorial then you will most likely want to include some live audio from the shoot or a voice over. Let’s talk about the gear we used on the shoot and then I will share some editing tips with you.
Two cameras we had mounted on tripods and the third camera a Canon 5D MK III was a roving camera for more spontaneous looking footage. We were also using two day light balanced video lights one soft box and a Westcott LED Flex light which is way more portable and easier to bring on location with you.
Here’s another image shot on the same day with the same grey paper back drop. The lighting set up is the same as well but looks slightly different because of the Models hair color and complexion.
I just wanted to share one more image from the shoot before we get back to talking about the video camera white balance settings. This shot was also using the same camera and lighting set up as the previous shot.
Alright, let’s get back to the video camera settings. We set all 3 camera’s to 5200 Kelvin and made some small white balance adjustments in Adobe Premiere Pro CC. We shot the BTS video at 29.97 frames per second at ISO 640, Shutter Speed 60 and roughly around F4.
We used a number of different Canon lenses as well. One Canon 24-70mm Mark II, a Canon 70-200mm and a Canon 24 to 105mm. You really don’t need the same amount of gear to accomplish something similar so don’t let the gear be an obstacle that prevents you from shooting your own videos.
For the still images from the video I used a Nikon D810 with a Nikon 85mm F 1.4 G lens at aperture F2.5. The strobes we used were 2 Paul C Buff Einstein e640’s and one Alien Bee 800 for a hair light with a grid for more control of the light.
To check out the full step by step lighting video tutorial check out my interactive video training site called Shutter Slam where I have over 85 advanced retouching and lighting video tutorials.
For the editing portion of the video I use Adobe Premiere Pro CC 2015 and I first start off by picking an audio track that I think will work with the particular footage. I like to cut the clips on the beat and I prefer to mix tripod mounted footage with the free flowing camera angles to give it more of a live feel.
Here are a few other tips you can use in your own videos, I like to shoot with the in camera sharpness on the Canon cameras at zero and then add an unsharp mask effect in Adobe Premiere Pro. That kicks the overall sharpness up a notch and give the footage a little more life.
I try to keep the color grading to a minimum because I feel it takes up too much time in editing. This particular video is more of a run and gun style so you can get a way with a little less color grading than some other video shoots may require.
Two quick effects you can use for color grading in Adobe Premiere CC 2015 are the fast color corrector and the brightness and contrast effect. This will help balance out any difference you may have with different cameras of when the white balance is slightly off due to lighting issues on set.
Back to still images for a moment, here is another image from the same shoot shot on the Nikon D810 with the Nikon 85mm F 1.4 G at F 2.5
In a future article I will walk you through a video tutorial of the actual video editing of one of my Photography behind the scenes videos. Until then if you have any questions you can ask them in the comment box below this article.
If you are a Photographer you should also check out my free retouching and portrait lighting mini-course.
One last thing before you go, make sure you check out some related articles listed below this one by clicking on the thumb nails.